I don't know if the console market can even be profitable even when your rooted in it. Just look at Sony, for all their previous successes they are currently at the bottem, you might aruge that they will get back on top but they should have already been reaping the fruits of their labor. All it takes is one gimmick and a famous brand name. Microsoft now has the name (even though it needs to clean up it's reputation) and they are getting the gimmick. But seeing these numbers from both Microsoft and Sony I fear that next gen they won't show us a great graphic jump but instead offer us gimmick consoles like the Wii. What ever happens I think it's clear that a forth player won;t enter the ring, it would take some serious tallent, know-how and capital to do that. Only EA (exclusives), Apple (fame), Nvidia (technology) or Dell (technology) might have a shot but seeing Microsoft numbers I doubt they are interested.
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