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It won't happen because the Wii happend. The PS3 will get it's time to shine and if I'm right then that time will start next month but casual gamers aren't always interested in HD gaming and as the Wii proved a majtory isn't interested in that. The latest fun way to interact with the game makes the difference, things like the Eyetoy made the PS2 the causal gaming machine that it was. So the only way Sony has a shot at that 100 million lifetime sales is if they can get that market back. That would mean A. People lose interest in the Wii, B. Sony can market their PS3 Wand to the casual gamer and C. Natal doesn't get any attention at all. A is very unlikely, B might work but C will get it's share of the casual market aswell (if A happens that is).