Sales are good right now.
1. If they go down in a few weeks, introduce more colors.
2. After a couple colors, introduce a couple of bundles at the same price (Warioware, Mario Party 8, Zelda, or if those don't work, NSMB).
3. After a few bundles, lower the price. This many happen 3 months from now or as far away as next year, depending on how the colors and bundles do.
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