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Vetteman94 said:

Its also very possible that the PS brand will be profitable from now on and recoup the losses already made.

And lets say that the PS4 starts out with Wii like numbers while costing only $300 to make and $400 to purchase in store giving Sony a big profit on each one,  they will say that all of the bumbs and bruises endured during the previous gen was worth it.  

And this will happen, because:

A) Every hardcore gamer will buy three PS4s to support the company... or

B) The Wii Soccer Moms will turn into hardcore gamers, expanding its audience... or

C) They will have a more Wi-like approach?

 

Anyways, bright future for hardcore gaming... NOT!