Alterego-X said:
They finally started making profit, so they cut the price again. It is very likely that the $299 Slim is losing money again, or at least doesn't bring significant profit. Of course they wouldn't discontinue it right now, when they are so close to finally making some profit, but this generation will be ultimately in the red, eliminating the profits earned in the PS2 generation. And if, let's say, PS4 will also start with PS3-like numbers, while losing money, in it's first year, I can imagine Sony saying "Oh no, not this shit again!!!" and unplug the whole thing.
"The company could have thought: 'Hmm, I'm not sure I want to be in this business at all.'" http://www.guardian.co.uk/technology/2009/feb/05/david-reeves-sony-europe-losses |
Its also very possible that the PS brand will be profitable from now on and recoup the losses already made.
And lets say that the PS4 starts out with Wii like numbers while costing only $300 to make and $400 to purchase in store giving Sony a big profit on each one, they will say that all of the bumbs and bruises endured during the previous gen was worth it.
