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ioi said:
Game's name can't be changed - it is how it is identified to update sales figures etc from the american and Japanese charts. Similarly, the convention of using the America name for this is what I want to keep. You can order by whatever you want to, it depends how you get to the page on what order things are in.

 

Couldn't that be done based on a unique identifier (rowguid) or an identity field instead of a varchar value?