Madden NFL '10 Review on the Wii is pretty good.

[Monteblanco]

Crazybone126 said:
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Madden has always been known to be a hardcore game. It's practically built into people's brains to say Madden is a hardcore game. Now after all these years, EA decides to think that developing the game for people who never purchased it in the first place will make the game sell. Sorry EA but hardcore players were the ones who were always buying Maddens because they always thought it was going to be better than the last Madden.

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Actually, EA Sports strategy makes a lot of sense. You're right in the fact most Madden fans are hardcore sport gamers that enjoy the deep gameplay offered by the game. However, this complexity is exactly what scare casual gamers who might be interested in football. What EA Sports is trying to achieve is to reach the sport fan who is not a hardcore gamer. Considering most hardcore sport gamers will prefer the XBox or the PS3 versions anyway, EA Sports is doing the right thing trying to create a different product for a different public. Actually, a much larger public than Madden fans. 

I haven't seem the game itself but like the cartoonistic visuals. They usually fare much better than photorealistic efforts in the Wii.