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They weren't the first gaming company as far as electronic games go but they did rescue the market after the 1983 crash and became the mainstream (until Sony showed up) and for many their first gaming expreince. I think most people like Nintendo because they always put fun into thier games and they try different things. They have a unqiueness to them. They have 'magic' in thier games and you feel good playing them. That's whyy for me at least.

If you mean best from a business point of view then thats simple.

1. They do not compete with others, they focus only on profit and long term success
2. S Iwata runs the company with common sense not business school credentials
3. They never sell things for a loss