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Email: Oh, beware the analyst!

 

“Although Wii Sports Resort sold well, it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must (?!) lower the price soon (we expect a September cut).” – AmTech analyst Ben Schachter

It’s gold, isn’t it? And Iwata said just last week that games tend to take 6-8 weeks to influence Wii consoles sales. But I think the analyst was to busy analyzing things and couldn’t read about something related to his on ‘job’.

Congratulations, by the way, I love your site.

This generation is revealing that our friends, the analysts, do not really study the companies at all. Nintendo has been very articulate and very forthcoming about their strategy. They have even cited a couple of business books to help show the ‘Nintendo perspective’ they have this generation.

And they all ignore it. It is incredible. It is as if they don’t listen at all to what Iwata says. Yet, they take what Microsoft and Sony say seriously.

For Wii Sports Resort, that ‘analyst’ should hold his powder on it. Nintendo’s Wii games have shown very long legs, and Resort will not be an exception. In Japan, sales of the Wii went up weeks after the game came out.

For some reason, any news on Nintendo is always leaning on the ‘doomed’ perspective. And any news on Microsoft and Sony is leaning on the ‘better’ perspective.

Last generation, Nintendo was always said to exit the console business. Yet, Nintendo was the most profitable console company. This generation, Nintendo is always “about to collapse”, despite years of not doing so. Meanwhile, with PS3 sales drowning, it is always, “PS3 is primed for comeback!” Why can’t all consoles start, at the very least, from a ‘neutral perspective’? No matter what Nintendo does, from being market leader to being third place, to making best sellers that stay forever in the sales charts, to not cutting their price because they don’t have to, somehow, someway, Nintendo is still ‘doomed’. Meanwhile, consoles that have lost billions of dollars and are furiously price cutting as their value drops, are an ‘incredible business success’.

WTF is with this industry?