Unfortunatelly, no:
http://twitter.com/BFHeroes/statuses/3283197273
"We were misquoted in the @IGNcom report yesterday. The average Heroes BUYER spends $20, not the average PLAYER. Not all players spend money"
So only those spend $20, who already spent something.
Anyways, the game is definitely very profitable, even if 10% of the players are buyers, it is 3 million +the ads, while the game is very simple and cheap.








