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JaggedSac said:
Steam does not have to worry about retail retribution. The two cannot be compared. They will most likely never be below what you can get at retail. There are reasons they are priced this way. We just don't know the details. They probably had meetings with retail partners and made deals.

Premium cost does not constitute paying two and a half time the cost of a brand new RRP copy of the same game, thats insane AND stupid. A retail copy of ME can go as low as $30 in Australia and you expect someone to fork out $120 for it? Mark my word that unless the price is reduced to something MUCH more reasonable, the number of downloads that a game like this recieve in Australia can be counted on in one hand.