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numonex said:
Blu-Rays are much more expensive than DVDs. DVDs continue to outsell Blu-Ray by more 10 to 1 in unit sales. DVDs revenue outsells Blu-Ray revenue 6 to 1. Blu-Ray does not look like taking over from DVD as the preferred medium format.

But in the end revenue is what matters more than unit sales, especially since they make more money on Blu-rays than DVDs.  It is eventually going to take over, Blu-ray is already starting to see exclusive releases which will speed up the process.  This holiday season will show a huge switch to Blu-ray,  with player prices dropping rapidly, and media to follow.