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It's going to be the big winner of the holiday season alongside MW2 imo. Every year the trend of a few games 'cleaning up' with huge sales over the rest seems to be further exhaggerated and this year I think this will only continue.

Ubisoft have said their E3 hype-o-meter now tells them they expect to outsell the original. To me it never felt like the original should have sold like it did - I didn't ever notice it garning more hype on forums and such. However is touched the mainstream gamer who buy Call of Duty, Madden, GTA in their droves and as such I've no doubt the sequel will fare just as strong.

It's not the established brands we should be worried about this Christmas...