When did the graphics/specs phase really kick off?

[masschamber]

sguy78 said:

masschamber said:
graphics phase started pre-consoles with mattel and coleco's handheld games, basically saying my leds are prettier than your leds, no joke
anyway Mattel vs Atari started the whole graphics war, With George Plimpton in all his glory informing the public of how much more lifelike and detailed mattel's games were than atari's
so it has always been a graphics phase, evier since there were 2 competitors with commercial presence (atari did not need to compete with the Studio 2 and Fairchild so there was no graphics war for the first 2 years)

Come on.

I'm not quite sure I follow you, but seriously the graphics war dates to the earliest days

I'll have to find the coleco vs mattel handheld ad, but here's atari vs intellivision graphics war ad,