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People who want to buy a PS3 might not want to pay the price even with a 100 dollar price cut but they probably will anyway and that's something people don't take into account. AFter the next price cut it might take another year or more for Sony to drop the price again so it's as cheap as it's going to get for now. So if somebody was planning on getting a PS3 then they will even if they still find it too expensive for what it does. Some might buy a 360 instead so it could be a win-win situation for both console makers. I'm confinced there is still a large group of gamers out there that wants to buy a HD console wih (most likely) a preference for the PS3 (as in they grew up with playstation). Sony's price cut will be the most important factor in which console will ''win'' the holiday season.