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Faxanadu said:
Same concept as with wii commercials. One couch, one game, multiple fun.

LoL, not really.  Notice how this one only has 2 boys playing it one one is a complete nerd.  And at the end they say "youre parents help u hook it up".  Not play, just hook it up.

 

They've broadened their market segment now to include pretty much everyone now.