Sega loses $108 million last qtr (Shipments: The Conduit: 150,000, Virtua

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Slimebeast said:

Legend11 said:

Here're some key details based on Kotaku's article:

-Revenue: 639.4 million (USD), Losses: 108.85 million (USD)
-Wii sales: 550K, PS3: 310K, 360: 200K 
-2.65 million video games shipped during qtr (EU: 1.2 million, US: 990K, JP: 530K)
-Virtua Tennis 2009 shipped 790,000 copies
-The Conduit shipped 150,000 copies

Source: http://kotaku.com/5327538/sega-sammy-bleeds-108-million-in-gold-rings-reveals-conduit-sales

How can you get $640 million in revenue from shipping just 2.65 million games? That would mean $241 revenue from each game copy shipped lol.

Knowing that many of these 2.65 million games are cheaper DS games, they can get $25 tops from each copy shipped.

$25 x 2.65 mill = $66.25 million, which means that only 10% (!) of Sega's $640 million quarterly revenue comes from video games (the rest is vending machines?)!

Arcade Hardare
Royalties on Sonic (lots of other merchandise, cartoons, etc)
I'm sure other income from other investments as well.

Eitherway, if you read their financial statements I'm sure it would make sense.