Lingyis, you bring up an interesting point about EA developing for the Wii with no-brainer titles like MySims.
I would say that since EA was slow to jump on the Wii bandwagon, they simply said to themselves, "hey guys, our shareholders will be mighty PO'd if we don't get some games on it!"
So, they (like many, many companies) scrambled to get lousy ports in place for the console. A few reasons why:
- mindshare: If a publisher is associated with the console first, chances are people will follow the brand when buying their next game, knowing that this publisher is spending time and money on the console.
- they are all trying to get a foothold in with the Wii, but they all were caught flat-footed with the console's runaway success. As they had no idea that the console would be so successful, they didn't have the time to plan their games or their releases to match the console's demographic. Hence, the "let's get Madden, Blackhand and whatever else we can quickly port onto this console, because we just don't have a clue (yet) what people will buy." In other words, these publishers came late to the Wii ballgame, and worse, they came without a gameplan.
Now time has passed, and market research has revealed numbers that these publishers can strategize upon; EA is starting to play Wii hardball - first, the Wii-centric games (MySims), and now a complete studio dedicated to nothing but the DS and Wii.
Now EA knows what the market is like, who they are going to market to, and more importantly, what games they need to develop and publish to suit that market.
This is not just EA; most publishers late to jump on the Wii bandwagon have realized that they need to come out with distinct games with unique features to suit each console's demgraphic.
