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If Sony isn't pleading with 3rd party devs to develop for their console; exclusive or not, then they are in trouble. Pleading for more developer support is something that all console manufacturers do, many plead with money, or offer advertising co-ops. It cannot really be argued that Sony isn't in the most favorable position to get new games. Why would you doubt that they are pleading for new games? Or does the term "plead" imply too much desperation for your collective likings?