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JEDE3 said:
Proc and TheThunder - But for such an expensive console a small % is actually a lot of money. This is why percents mean shit. The smaller the number the bigger the percent. the bigger the number the smaller percent yet it's bigger.

For console hardware, we're talking like 2%, not 5%.

That's $8 on a PS3, only.  The retailers want to sell consoles as badly as the manufacturer does, and for the same reasons.  Marking them up more would be foolhardy for both parties, when software/accessories is where the money is at.  Keeping the price as low as possible on the former, yields the most sales for the latter.