outlawauron on 31 July 2009
Slimebeast said:
Well, marketing in this business is a big part of a publishers expenses. A general rule of thumb is to calculate marketing to be 50% of the development budget. And then adjust on a per game basis according to the general impression of how much the game was announced and amount of previews in media etc. Heavenly Sword was marketed at least as much as an average AAA game. |
Of course it's a big part, but Sony doesn't advertise.
And we don't know that advertising wasn't included in Uncharted's budget number.
