| TheSource said: Well if it cost $850 to make at launch as Isupply said, 70% down would be $255. The thing is...they sell PS3 to retail, who then mark it up to make a profit. So if it is sold for $400 to you and I, Walmart bought it for $340...so it would be about $95 in profit per unit. My issue with it is if they drop the price $50 or $100 then you can buy it for $350 or $300, but Walmart buys it for...$255 or $297. In which case all the gains could be wiped out again. But its hard to say, Sony said that the game division profitability was down this quarter anyway. |
retailers don't even dream about making that much. They only make about $10-$15 per console for years now even software the only make about $12-$15 for a new game sold. The real money is in the accessories and peripherals.
