You can do a lot better than that if you look out for sales and combos. =\
http://www.newegg.com/Product/Product.aspx?Item=N82E16827106291 - LITE-ON 24X CD/DVD Burner
http://www.newegg.com/Product/Product.aspx?Item=N82E16822136319 - WD Caviar Black 640 GB HDD
http://www.newegg.com/Product/Product.aspx?Item=N82E16817139006 - Corsair 750W PSU
http://www.newegg.com/Product/Product.aspx?Item=N82E16820220372 - 4 GB DDR3 memory
http://www.newegg.com/Product/ComboDealDetails.aspx?ItemList=Combo.216170 - AMD Phenom II X4 945, Radeon HD 4890, MSI 790GX-G65 motherboard
http://www.newegg.com/Product/Product.aspx?Item=N82E16820223103 - Rosewill card reader
Comes to 721.93$ before shipping, taxes, and you have 30$ in mail-in rebates as well. Though that's missing a case as well, you'll probably wanna pick one that looks nice to you or whatever so I'll leave that up to you. :o