| kowenicki said: @silicon So they went from zero reduction in costs to 70% reduction at midnight on the 30th June? |
First of all, no. They latest revision that may have happened towards the end of last quarter, early this quarter... or not even out yet (if people saying that he may be relating to the slim are correct), isn't the first revision since the console's launch, it's had numerous revisions, so, no it didn't have 70% of costs shaved off in one night.
Second of all, the previous quarter's costs would have increased due to an increase in R&D for numerous projects that have going on, and which aren't being sold. You also have to consider that they're currently manufacturing a load of PSPGos and (potentially) PS3 Slims that are just sitting in warehouses waiting to be shipped to stores.
All the consoles currently being sold are all pre-revision models, so they are still losing the full amount on those being sold. One predicts that if current rends hold true, and this is just your standard revision (ie - not the slim, or anything), that it will take a few months to sell through the stocks of old models and the shelves start filling with the models that Sony are profiting from.
