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A look at big businesses show that those who focus on profitability, instead of marketshare, tend to do the best. There are exceptions of course, but EA seems to support this analysis. EA keeps growing and acquiring, but there's so much overhead now that they can put out 10+ blockbusters a year and still end up half a billion in the hole. If they trimmed extraneous development teams, focused only on the most promising new IPs and steady earners, they'd be a bit smaller, but their profits would skyrocket.