noname2200 said:
Maybe, but who are you advertising it to? The snobcore and late-night MTV crowd will pass it up because of its cutesy graphics, as will many adults (who would also be unlikely to play it much because of the time-demands it places on the player. And if they don't play it much, there goes your word of mouth). Aiming the ads at kids might help a bit in the short run, but let's be honest, it's not a game that's 100% geared towards that audience; it really feels like it was intended more for adults (and I'm not referring to its difficulty, but rather its themes). The game suffers from a major problem: the number of folks who can intuitively relate to it is pretty damn small. I fervently believe that even skeptics who play it will be converted, but what's to get the vast majority of people to give it a fair shake in the first place? Shoot, the amount of misinformed people in this very thread is proof positive that tons of folks take a glance at it, say "meh," and then walk away, never knowing what they're missing. |
All of those definitely sound right. But in the end, marketing does help sell the game somewhat. There's other groups that will buy the game, such as core gamers who are interested in the game or Wii products (such as us) or people who just think the game looks 'cute' or people who like RTS/fantasy games, etc. And for the most part, the best way to get them to know the game is out there is marketing. People like us who surf forums or websites for gaming news are still a vast minority compared to the people who browse stores looking for 'something interesting' or buy games based on 'word of mouth' or commercials. And all of that is led by marketing.
Six upcoming games you should look into:
