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noname2200 said:
I'm a huge Marvelous fan, but I must confess to being worried regarding how they analyze their failures.

Yes, brand name familiarity is a HUGE help, but their problem stretches beyond that. Marvelous needs to realize that Nintendo was not always NINTENDO, and ditto for their other examples. They had to do something to reach their currently-exalted positions, and Marvelous needs to figure out what that "something" was. Considering how there have been break-through developers even this generation, it seems the modern environment still carries the potential to support Marvelous breaking through, if they can only figure out how.

They also need to take a very close look at some big failures, like Clover. Merely making awesome games in different genres is not enough to prevent you from closing down (and Clover had the immeasurable advantage of the Capcom label, further detracting from Marvelous' analysis). I don't pretend to be a business genius by any stretch of the imagination, but I DO know that merely making great games is not, by itself, enough.

Best of luck to them. And thanks for the great games so far!

Can anyone explain this concept to me because I don't know what he is talking about?