Also remember that this is free to play. When Sony puts out numbers like "5M users" I am pretty sure the advertising companies see this and then proceed to advertise themselves on the site, in the game, etc...
Remember Sony makes money this way as well so only wondering about how many people remain using it isn't exactly going to tell you how well it is doing.
In this game you do not see ads streaming on and off billboards, instead you could walk into a shop in the game and see a giant coffee mug with a Starbucks logo on it.
There is plenty of this in the game as well and contributed to Sony's income.
iPhone = Great gaming device. Don't agree? Who cares, because you're wrong.
Currently playing:
Final Fantasy VI (iOS), Final Fantasy: Record Keeper (iOS) & Dragon Quest V (iOS)
