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@memory - Well, when you're dealing with a MMO, you're taliing about server maintenance. If they're not making enough money to maintain the servers, and in turn operate at a loss, they're not going to stick around for very long. The problem with subscription based games is that you have to whore out your baby to make money. What you dream/envision as the perfect MMO might not be well received by the public, so you have to change to bring people into the game, or just watch your game flop and die.