Sorry guys, the last PS3 "price cut" was a real one...

[kn]

I wouldn't count on anything in that 25th report. That is obviously a previous quarter report and the damage is going to be done this quarter.

There are a number of things at play THIS quarter that are interesting.... They had to spend the money on a 40 gig redesign. I know it might not seem like much, but the expense was there. They cut the price and are moving more consoles. More sold consoles at a loss means bigger financial losses.... How big?

Sony sold off an insurance business and more or less said they were going to pump that money into the playstation brand.

I also think it is interesting that Sony got out of the RSX and Cell business and "recouped" some cash in the process. That money could technically be put right to the bottom line of the entertainment biz since technically this is all PS3-related. That would help offset losses rather significantly.

Lastly, the lack of BC in the 40 gig surprised me greatly. The cost saving there isn't huge and for Sony to do that means they are pinching every penny with a pair of vice grips.... To me that indicates that Sony is burning cash like Michael Jackson and is working every angle to mitigate losses...