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I figured out the reason commercials didnt help the game - due to the recession, people have canceled their cable service, and now have no tv plan, switching to a cheaper alternative of Netflix accounts for movies.

This news is joking, but realistically, can be true. I did almost exactly this, cancelld $120 cable package for a $20 DSL connection, and just watch streamed movies online for free. Saving $100 = good thing.