Has DS reached a point of sales stagnation in Japan?

[johnlucas]

Ponderations about DS market stagnation in Japan:

Japanese population: 127,433,494 (10th largest in the world) [2007 estimate according to wikipedia]

DS sales in Japan: 19,720,000 [VGChartz estimate as of October 17, 2007]

127,433,494 ÷ 19,720,000 =(approx)= ~6.46~ round to nearest tenth ~> 6.5

Ratio: 1 DS for every 6 or 7 Japanese people

Ratio of DS saturation converted into percentage: approx. 15.38% or 15.4% (rounded to nearest tenth) or 15% (rounded to nearest unit) DS saturation in Japan

Comparing percentage to a pizza pie (8 slices-14" Large) for picture-worthy sake: A whole slice and a sliver of another eaten by that DS glutton (in the subtractive sense). A whole slice and a sliver of another left by that DS glutton (in the remainder sense).

In terms of 20 oz. soft drinks: 3 oz. drank by the DS engorger. Lots of drink left. But make sure he didn't backwash before taking a sip.

In terms of Vegeta's "OVER 9000?!?" power level exclamation: a fighter with only about 1350 in comparison. Hardly a threat to the Prince of all Saiyans.

In terms of a fantasy L.A. Clippers seasonal win-loss record with win representing existing marketshare: 12W-70L (yeah I know fantasy right)

In terms of a girl letting you get to know her going by the baseball bases signification: About halfway in the run towards first base. Keep playing your cards right and you'll get the kiss. Use your breath spray while she's not looking so you'll be prepared.

In terms of Andy Warhol's 15 minutes of fame: You got about 12 minutes and 45 seconds left. Now's the time to get overexposed. Get your book and TV movie deal while it's hot!

In the terms of a 9 to 5 job: It's only 10:12AM. Not even time for coffee break yet. Gonna be a long day so you better ogle Dolly's figure to help get you through the day.

In the terms of the phrase "All that and a bag of chips": "All..." (processing the space between 'all' & 'that')

In terms of fans' calls of Sony Domination: Somewhere around Motorstorm or thereabout. Maybe a little earlier.

In terms of XBox Live juvenile insult barrage: About 3 minutes after logging on.

In terms of untidy gameplayers complaining about Wiis collecting dust: About 4 1/2 minutes after waking up.

In terms of Badunkadunk: Just "Ba". Haven't even started the dunkin' yet.

 

Get the picture now?

DS ain't nowhere NEEEEEEEAAAAR market saturation and this is just a industry lull in Japan right now. They're not as rich as they seem on TV, ya know. They struggle with the bills just like all the rest of us proletariat do around the world.

This won't last and November will rejuvenate this slump at least for Nintendo. DS has expanded the market and they will reach well over 1/3 of the population before this is all over and done with. Maybe even surpassing 50%.

John Lucas