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Viper1 said:
250 Euro's = $348. VAT reduces the disparity some. I don't know how much the cost would be without VAT but in America we average about $20 extra with our taxes so actual retail costs are about $270 for a Wii.

Localization and distribution is a big chunk as well. It's a rough guess but I'd say that may bring it up to $300. The disparity is now $48 dollars or about 34 Euro's.

Let's do the same thing for a game. 60 Euro's = $83. Our taxes bring the $60 USD to about $65 on average (sales tax varies by state and even local county). Localization and distribution is likely an extra $10 so the difference is then $8 USD or about 5.7 Euro's.

All estimates which could be higher or could be lower.

That's wrong because a wii retails for €235 here...