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NIS America talked a little about Nintendo's approve system for every game:

Q: How did you get past Nintendo with Sakura Wars?

Jack Niida, NIS America: Actually, Nintendo... They don't really have an approval process, surprisingly. What we do is basically propose the game to them and they'll say like "OK, cool!" But the problem is Nintendo has a [tougher] standard for the final master approval, so if the game sucks at the very end they'll say like - "alright, get out of here!"

http://www.411mania.com/games/features/109726/

Quality standars at the finest... not really