how come sony hasnt tried this?

[richardhutnik]

Gearbox said:

since every1 is complaing about the super high price why not do it like a cell phone. payy 100 bucks then pay a monthly fee for  2years. or 3 or 1. makes sense to me, when i asked some1 else they just laughed lol

A name for that is "paying for it with your credit card".