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Lostplanet22 said:
Bingoo said:
currently halo

waron put it perfect.

This generation u dont see GT5 on news stations or anything like that. You probably wont see it on pop bottles or anything that big either.

Not only that but yes GT has outsold it... with more then double the ammount of games halo has. It might even be tripple.

Ill tell u right now you can tell which brand is stronger by the ammount of attach rate it has on its console and the ammount of consoles it pushes. Right now Halo dominates in both.


You see though GT pop up in magazines though.  Real race car freaks (writers) are talking/writing a lot about it.

Even with a mention in a magazine doesn't mean folks know about it.

Here's what brand means - A brand is a name or trademark connected with a product or producer.[1] Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".[2][page needed]

from wiki. There's no comparison - the Halo brand is way stronger than the GT brand. GT has yet - in any shape or form - to translate into anything in the real world. You can't even show me a GT-inspired console (Halo has 2) - nor can you find me GT dolls in mainstream.

Niche, yeah - it rocks, but mainstream is where you have kids drinking Halo-inspired Slurpees, fast-food joints offer Halo toys - and shoot, even the proposed NXE project has Halo toys. And doggone - even NASCAR had a Halo-inspired racecar! I've yet to see a GT-themed car on a racetrack.

I enjoyed GT on the PS2 - still have GT1 and GT2 - but facts are facts. Outside of the gaming community, few people know GT. Halo has reached into the real world on many, many different points.

Gamewise? Sure, GT own5 Halo at the moment, but brand - what brings in the bucks from all over, defaults to Halo.