Microsoft is investing in first party studios. They recently closed several PC centered studios, but they also recently acquired several console specific studios as well. Not to mention MGS itself does development.
As far as a game being pc/360, there is no data to try and quantify assumptions about how this affects sales. Hell, a Valve game(a VERY highly regarded pc dev) sells 2.2 million copies on 360 with a day and date release with pc. Actually, pc may have released first, I am not sure on that. Would the 360 version have sold more without a pc version? Would the pc version have sold more without the 360 version? Is the 360 helping to diminish big pc games? Or is it helping sustain them?
Should Microsoft not accept games that devs want to create that are pc/360? Microsoft made a brilliant move by making pc -> 360 porting easy. They give developers an additional revenue stream from a rather large userbase. The more games, the better.
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