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ramuji said:

Reading that made me realize that the Reuters reporter could have achieved his/her same intent without confusion by writing something like this: "Asked about the logic of not cutting prices, Stringer said he would "lose money on every PlayStation I make", adding "how's that for logic".

No, your statement has the exact same problem because once again the word would is included, even if it's not inside the quotation marks this time. 

To state what should be obvious, the way to write the quote and avoid confusion would be to reproduce the exact quote, exactly as Stringer said it, without adding or changing any words.  Given that "would" is in parenthesis and was therefore added by the reporter, that would be "I lose money on every PlayStation I make -- how's that for logic."



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick