Anyway, sony is going to have to reduce the price of the samsung players if it wants the blu-ray to be competitive. Now, sony is probably going to get anywhere from $1-3 from royalties per DVD. Studio fees, marketing, production and shipping are going to take a loooottttt out elsewhere, but sony will always get a cut. It's kind of like the mafia...you always get a cut ho ho ho.
Anyway, if sony promised to samsung, that they would get say 20% of this cut for all future DVD sales, it might be worth it for samsung to chop the price down to $400 for blu-ray players and getting 80% of the world market would be much better than getting 100% of the USA market.....and thats it. Sony had better do something....quick.