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Remember these figures only include those who agree to let Nintendo take their data for the Nintendo Channel.... there are currently ~470,000 participants for the UK channel. (and of course only some of them will have bought the game)

Total Hours - 20,137
Hours per person - 14:47
(this is quite impressive for a relatively new game... it will still be increasing quite fast for the next couple of months)

Total sessions - 8,992
(1 session is from when you start the game on the disc channel, to when you return to the Wii menu/turn off the console)
Sessions per person - 6.6

If you divide the sessions per person into total sessions, that works out at 1,362 users (the number of people who own the game on the Nintendo Channel) Which isn't hugely impressive, and probably translates to about 5-7k UK owners in total, and 18-25k PAL owners... which is inline with VGC.

Also dividing total sessions into total hours gets you the length of the average session... and it works out just short of 2 hours and 15 minutes. And I can compare that to other games if you wish.

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And from the "What people think about this title" section (the pie charts to those who have seen the Nintendo Channel)

Who would enjoy this title the most?
Overall: Non-Gamers - 11% / Gamers - 89%
Male: Non-Gamers - 10% / Gamers - 90%
Female: Non-Gamers - 22% / Gamers - 78%

(the almost parity with "overall" and "male" sections shows it is a vast majority of males voting)

What Kind of Game is it?
Overall: Casual - 30% / Hardcore - 70%
Male: Casual - 28% / Hardcore - 72%
Female: Casual - 50% / Hardcore - 50%

Is this gamemore fun alone or with friends?
Overall: alone - 95% / with friends - 5%

Male: alone - 95% / with friends - 5%
Female: alone - 94% / with friends - 6%