Retail stores make way more than $5 per full-price copy. Otherwise how could Amazon afford to knock $10 off a brand new release? Not to mention similar promotions from retailers that have to pay brick and mortar costs.
Most estimates put the retail take upward of 30% of the sticker price, with the remainder divided between licensing, manufacturing, and distribution.

"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.







