I think Mario sure is a factor in the games, but not that important. He probably has the highest impact when it comes to sales; I don't think that Galaxy would sell as much as it will if it were a new IP.
On the other hand, scores would probably even be higher if it hadn't Mario in it because some reviewers would complain that it does not offer enough new things.
Hype would probably be more or less the same I think, it would just be a different kind of hype. Now it is very nostalgic, people think back at their experience with SM64.
What Rubang B says is very good I think btw, people were only disappointed by Sunshine because it did not make those steps forward that the other games did.
And concerning Mario Kart, I think the order goes: MK DS>MK DD>MK64>MK SC>SMK (I have to say that I didn't have this, I only played the tracks in Super Circuit.
But this is very difficult because all the four games I actually owned gave me a great time. I put Super Circuit last because I think this game works better in real 3D. I put DS first because it is technically way superior over 64 which was on a comparable console. Then again, 64 gave me much better multiplayer memories than DD (we prefered Tennis in the Cube's era) so it is really difficult.
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