Fortune Profiles Howard Stringer and the "Four Musketeers" at Sony

[Staude]

makingmusic476 said:

The real test of Stringer's game plan is a product that doesn't even exist yet, isn't a machine, and has no code name. It is a kind of omnibus web-based software platform that will use the power of the Internet to connect the company's rich library of content and devices, creating a multimedia experience for customers that actually rewards them for buying multiple Sony products and services.

[...]

While Sony executives are short on the specifics, Hirai says the new service will overlay the backbone of the PlayStation Network but will be broader and more open. The service would make easier such things as putting images from a camera on TV, displaying and editing video, sharing with friends, and storage. Brand loyalists would be rewarded with incentives like discounts and premium services.

Stringer has intimated that the company is in a position to make acquisitions that will accelerate the effort, and Hirai says the first glimpse of the new service should be seen by next spring. "It's now a matter of what all the services need to look like for each device, and coming up with a rollout plan," says Hirai. "It's like city planning here, and we can start small. We don't need to build New York City overnight."

I'm really liking the sound of this.

Now if only he could get other divisions of the company to start talking, like SCE and Sony Pictures. SCE has a plethora of great IPs that Sony Pictures could turn into Summer blockbusters. Yet somehow, Universal ends up with the God of War IP and gives it to some half-assed director with a tiny budget.

hehe..

 

Playstation Cloud !