Fortune Profiles Howard Stringer and the "Four Musketeers" at Sony

[Avinash_Tyagi]

nitekrawler1285 said:

Avinash_Tyagi said:
Well actually even then they have to hope that their hardware becomes profitable, since if they keep losing tons of money on PS3's and the like it won't matter if they even make some profit on the sales of movies, they will lose more from the hardware.

I think they would be better off creating more streamlined, focused machines designed around their media, kind of like what Nintendo has done.

What do you think the PSP GO! is?  It's shaped more like a dual shock controller to help play games. Has a gorgeous screen which helps with games and movie playback which can all be purchased from the device itself. It's already been profitable before and with the go the margins only rise.

Problem is that the machine has a very weak games library, as illustrated by poor games sales, look at the DS by comparison, a much less powerful machine with less features, yet it sells far more both hardware and software, and is a profit generating machine for Nintendo