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TheSource said:

This isn't really a "conference" so much as Iwata hosting a meeting. It tends to come in October because that is when Nintendo reveals its shipment/financial data for the first six months of the year ending in March 2007/2008/2009/2010 whatever.

For Iwata it is basically "so here is what we're releasing to meet our projections"....x, y, z unveiled..."what do you guys think"

 

Nintendo Fall Media Summit.

Thats the official name right?