I'm going to repost what I wrote in another thread, as I feel it's relevant. TLDR: depending on how the survey's methods were (ie: if it was self-reporting), I think many people with an upscaling DVD player think they have an HD-DVD player.
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I think any survey done on HD technology, that doesn't use actual sales figures, or break into people's houses to examine their setup, is going to be terribly inaccurate.
So many people are horribly confused on everything HD-related. Case in point: my Grandma thinks she is watching HD. After checking out her TV, it turns out that she has a 15 year old crap TV, hooked up to an HD satellite reciever by SD composite cables.
I've known people who think they have an HD-DVD player, but only have an upscaling DVD player.
And I've seen plenty of Wal-Marts playing Blu-Ray vs DVD comparison discs on a nice HDTV, but hooked up to the BD player by SD composite cables, windowboxed by the player, and then stretched from 4:3 to 16:9 by the TV.
And more than once I've gone to a friend's house to see a nice HDTV, and an Xbox 360 hooked up to said TV with that switchy-box thingy set to SD, and then god-awfully stretched, mamied, letterboxed, pillerboxed, and zoomed in. (I'm sure plenty of people have their PS3 set up retardedly, but I don't know anyone else with one. :( )
