I don't know about its development costs, but weren't once some sort-of-official statements for MadWorld, talking of a $4M marketing effort? Even assuming quite low development costs ($4-5M) that would mean $8-9M+ to cover.
At $25 per sold copy going to the publisher, that's 320-360k sales needed at full price, more like 400-500k over the life of the game since it was dropped to $30 at retail pretty early (I think it had less than 150k sales, hard to say with the adjustments).
Thus why should we think it's turning a profit yet, at 220K copies sold in total?
Correct me if I'm wrong about the marketing cost numbers, though.







