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-Sony's first plan with the PS3 was to get Blu Ray through the roof.

-Blu Ray was new, so it took quite a while for games to be developed for the system. This was coupled with the fact that Sony didn't care about the price being a turn off, as long as they got Blu Ray into as many homes as possible, to win the HD format war.

-After they won the format war, thats when games started rolling in and the started focusing on the system and the game simultaneously. This is why you witnessed the first price drop around the time of MGS4's launch.

-Another reason for a low attach rate was because Sony games didn't devalue as they should've. Some games are still $60.00. Luckily, today Sony finally heeded those calls and is selling 'Greatest Hits'.