HappySqurriel on 12 October 2007
| GranTurismo said: Is this normal that a game would have twice as many sold to retail as sold to consumer? |
Possibly ...
One of the main jobs of the marketing teams of major publishers is to encourage retailers to buy a game because it will be the 'next big thing' ... A publisher like Sony has a history for being right because of their success with the PS2 so when they tell a retailer that they expect 500,000 sales in the first 2 weeks for Heavenly Sword retailers are likely to believe them; over time if they do this too much for too many games they devalue their reputation to the level where retailers order far less than they advise (which can choke a game sales due to lack of availability).
