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o, now if only this is really how things worked, then maybe sega would start making money again. i no there is more to it then just they get half of the retail value. or else i dont c how companies are losing money. killzone 2 - 69 bucks so that meas 35 a copie - 1.69 million * 35 = 59.15 million. only took like 15 to make so how is sony's gaming division losing money>